I don’t remember the last time I was this excited about a haircare line! Virtue is an incredibly chic brand with muted pastel packaging and products shaped like no other brand but the substance behind the style is what makes it truly special.
The cornerstone of their technology was the discovery of Alpha Keratin 60ku™ a pure form of Keratin recognized by the body as like that of the keratin that makes up 90% of our hair, skin and nails. It heals damaged hair and strengthens healthy hair for beautiful, smooth and shiny hair. They did some amazing clinical trials that show a 67% reduction in frizz and 138% increase in color vibrancy among others. Founder Melissa Shaban, a longtime beauty executive partnered with Lt. Col. Dr. Luke Burnett who had discovered Alpha Keratin 60ku™ while working to heal wounded soldiers to start Virtue. She created the line to be ethical, healthy, clean, selling directly to consumers to offer a luxury experiences at a reasonable price.
So now that you’ve met Virtue….on to the product!!
I LOVE their haircare quiz that asks you a few, illuminating questions about your hair, how you treat it, and what you hope to achieve with your haircare. My ideal regimen includes Shampoo (A 2017 O-wards winner) and Conditioner from the Smooth line, the super multitasker Create and the Polish Unfrizz Cream, a leave in smoother that fights frizz.
The Smooth line is pretty much my haircare dream, it’s designed to hydrate, silken and de-frizz, addressing all my major hair issues, especially in South Florida humidity. Adding on the Polish helps me achieve the smooth, pulled together look I like and Create, The One For All 6-in1 Styler is the one product I need to take on vacation other than shampoo and conditioner to get great results in any climate while protecting my hair from all the heat styling I do. All their products smell amazing, have beautiful textures and are free of sulfates, parabens and dyes.